Helping an outdoor lighting brand look as high-end as the work they do.

Short-form video and photo content that helped them stay consistent on social, and look as high-end as their brand.

Client: Outdoor Lighting Perspectives
Trade: Outdoor Lighting, Tampa
Engagement: The Content Engine

Outdoor Lighting Perspectives

Client Testimonial

Outdoor Lighting Perspectives on working with us. Tap to watch with sound.

The situation

Outdoor Lighting Perspectives creates stunning lighting installations, but staying consistent on social media is hard when you are busy running a business. On an ongoing retainer, Porter Media produces the content so their feed always looks as high-end as their work.

The challenge

Beautiful lighting is inherently visual, but only if someone is there to capture it well and consistently. Inconsistent, lower-quality posts undercut a genuinely high-end brand.

Our approach

The strategy was about building a high-end digital presence that matches their high-end service. OLP targets a higher-end, wealthier clientele, so the content was tailored to match: shoots at high-end homes, golden-hour lighting, and a high-end look carried consistently across their social channels and website. The result is short-form reels and professional photography, delivered on a steady monthly schedule, that finally make their digital brand as high-end as the work they deliver. They now feel confident sending prospects to their socials, knowing what those prospects see matches the quality of the installations.