Building trust and authority for a Tampa Bay roofing company, one reel at a time.

Short-form video and photo content that humanizes a roofing company and builds trust and authority over time.

Client: Certified Roofers
Trade: Roofing, Tampa
Engagement: The Content Engine

Certified Roofers

Client Testimonial

Certified Roofers on working with us. Tap to watch with sound.

The situation

Certified Roofers came to Porter Media to put a face and a story behind their name. On an ongoing retainer, we produce short-form video and photography that humanizes the company and compounds into real local trust over time.

The challenge

Roofing is high-consideration and high-trust. A logo and a phone number are not enough. Homeowners want to see who is climbing on their roof and why they should believe in the work.

Our approach

We built an ongoing content rhythm anchored by a brand origin-story film and recurring short-form video, supported by professional photography. Over time it has compounded into real local trust: customers and community members now recognize Kyle from the videos and see him as the local roofing expert. People call in saying they feel like they have known Kyle for a long time before they have ever actually met him. That is exactly what authority and trust look like.